Rating Rationale
April 03, 2024 | Mumbai
Empee Distilleries Limited
Rating upgraded to 'CRISIL A/Stable'
 
Rating Action
Total Bank Loan Facilities RatedRs.301 Crore
Long Term RatingCRISIL A/Stable (Upgraded from 'CRISIL A-/Positive')
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has upgraded its rating on the long-term bank facilities of Empee Distilleries Limited (EDL; part of the SNJ Group) to CRISIL A/Stable from CRISIL A-/Positive.

 

The rating action is driven by the sustained improvement in the credit risk profile of the company’s parent, SNJ Distillers Pvt Ltd (SNJD) (ratings upgraded to 'CRISIL A/Stable' from ‘CRISIL A-/Positive), from which EDL derives strong operational and financial support.

 

The rating action also factors in sustained improvement in business risk profile of EDL. The revenue has grown at an estimated Compound Annual Growth Rate (CAGR) of 45% to Rs. 830 crore for last 2 years through fiscal 2024, supported by increased volume through steady ramp up of operations in enhanced capacities that were added in a phased manner. Revenue growth is expected to sustain over the medium term with healthy volume growth and a recent price revision across products. With price revision and moderation in input costs, profitability is expected to be improved over the medium term. Healthy business performance also aids a strong financial risk profile evidenced by a gearing of 1,45 times estimated as on March 31, 2024 and interest coverage of 3 times for fiscal 2024.

 

The rating reflects the strong operational and financial support received by EDL from the SNJ group, SNJ group’s established market position in the liquor industry in Tamil Nadu (TN), and comfortable financial risk profile. These strengths are partially offset by the Exposure to high regulatory risk, geographic concentration in revenue, Volatile input prices and limited pricing power.

Analytical Approach

For arriving at EDL’s ratings, CRISIL Ratings has applied the parent notch-up framework to factor in the intensity of financial support available to EDL from its parent, SNJD. This is because EDL is critical to the SNJ group for its operations with capacities in distillery.

Key Rating Drivers & Detailed Description

Strengths:

  • Strong operational and financial support to EDL from the SNJ group: EDL was acquired by the SNJ group in August 2020 for Rs.475 crore and the acquisition was funded by unsecured loans of Rs.275 crore and external debt of Rs.200 crore. With this acquisition, SNJ group expanded its capacities in the liquor segment and hence its geographical penetration outside of TN. EDL receives strong operational support from the group for its operations, leveraging the group’s experience in the sector. Further, any financial requirements of EDL are expected to be supported by the SNJ group.

 

  • Established market position of the group in TN: The SNJ group has diversified its business since inception in 1969. The promoters’ strong focus on expanding the brand’s market share has led the group to successfully acquire and set up SNJB, SNJS, EDL and Beer unit in SNJD. Group has recently acquired Shree Ambika Sugars Limited (SASL) and is in the process of acquiring Privilege Industries Limited (PIL) Moreover, the group is in the process of setting up a bottling unit which is a backward integration measure that would aid the bottomline. SNJ group is expected to achieve revenue of around Rs 3421 crore in fiscal 2024 (Rs.2978 crore in fiscal 2023). The SNJ group has prominent presence in the IMFL and beer segments in Tamil Nadu. The group’s revenue share has increased with the acquisition of the EDL in fiscal 2020 and same is expected to support its growth over the medium term. Further, the group is diversifying its presence through penetration to new territories apart from Tamil Nadu, which include Karnataka, Telangana, Maharashtra and Kerala.

 

  • Comfortable financial risk profile: Capital structure is healthy marked by estimated gearing at 1.45 times as on 31st March 2024 (1.62 times as on 31st March 2023), aided by healthy accretion to reserves and steady repayment of term debt. Debt protection metrics are moderate, with estimated interest coverage ratio and net cash accruals to adjusted debt ratio of 2.67 times and 0.07 times in Fiscal 2024.

 

Weaknesses:

  • Exposure to high regulatory risk and geographic concentration in revenue: The company’s exposure towards TN remains high at 68 percent where the state-owned Tamil Nadu State Marketing Corporation (TASMAC) entirely controls the distribution. Thus, any regulatory changes or implementation of the current government's proposal to prohibit liquor sales in a phased manner could adversely affect the business risk profile. However, this risk is partially mitigated by the fact that the company has started to venture into new geographies by setting up new facilities.

 

  • Volatile input prices and limited pricing power: The key raw material are agro based and hence dependent upon the vagaries of monsoon; consequently, their prices remain volatile. EDL has limited pricing power as the prices are governed by the regulatory authorities. As a result, EBIDTA margin has remained volatile between 4 to 16 percent in the last 4 fiscal ending fiscal 2024.

Liquidity: Adequate

Bank limit utilisation is moderate at around 46 percent for the past twelve months ended February 2024. Cash accruals are expected to be over Rs.35 crore in fiscal 2023 and Rs.45 crore in next fiscal against term debt obligation of Rs.29.7 crore per annum over the medium term. The promoters are likely to extend support in the form of equity and unsecured loans to meet its working capital requirements and repayment obligations in case of any requirement. Moreover, the liquidity profile is bolstered by the financial flexibility and ability of the parent to support in case of exigencies. Low gearing and moderate net worth support its financial flexibility and provides the financial cushion available in case of any adverse conditions or downturn in the business.

Outlook: Stable

CRISIL Ratings believes that EDL will continue to benefit from the strong parent support and its healthy financial risk profile.

Rating Sensitivity factors

Upward factors

  • Sustained improvement in business risk profile marked by strong revenue growth and operating margins sustained at 8%.
  • Sustained improvement in Interest coverage ratio.
  • Upward revision in the rating of the parent.

 

Downward factors

  • Steep decline in revenues and profitability resulting in lower accruals.
  • TOL/TNW ratio deteriorating to more than 2.5 times.
  • Change in ownership and support philosophy of SNJDPL towards EDL or Downward revision in the rating of the parent.

About the Company

EDL was established over 4 decades back by Mr.M. P. Purushottaman was into manufacturing of IMFL in TN, Kerala, Karnataka and Telangana. The company was acquired by the SNJ group in 2020. EDL is subsidiary of SNJD.

About the Parent

SNJD, set up in 2007, manufactures IMFL in TN and beer in AP. Glass unit is being set up in TN.

 

About the Group

SNJD, set up in 2007, manufactures IMFL in TN and beer in AP. Glass unit is being set up in TN.

 

SNJB, set up in 2009, operates a brewery in Kancheepuram (TN).

 

Set up in 1994, SNJS manufactures sugar. It also has a facility for distilling extra-neutral alcohol (ENA) and operates a co-generation power plant. The company was acquired by the SNJ group in 2014.

 

EDL was established over 4 decades back by Mr.M. P. Purushottaman was into manufacturing of IMFL in TN, Kerala, Karnataka and Telangana. The company was acquired by the SNJ group in 2020. EDL is subsidiary of SNJD.

 

SASL, set up in 1988, manufactures sugar, ENA and operates a co-generation power plant. The company was acquired by the SNJ group in 2024.

 

PIL, set up in 2005, has brewery unit and distillery unit comprising of grain based distillery, a malt spirit plant, IMFL and country liquor. SNJ group is in the process of acquisition of PIL.

Operations of all the companies are overseen by the managing director, Mr S N Jayamurugan. He is being supported by his wife and three daughters.

Key Financial Indicators

Particulars

Unit

2023

2022

Revenue

Rs.Cr

599

396

Profit After Tax (PAT)

Rs.Cr

22.5

18.4

PAT Margin

%

3.75

4.64

Adjusted debt/adjusted networth

Times

1.62

1.62

Interest coverage

Times

10.25

2.97

Any other information: Not Applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of instrument

Date of

allotment

Coupon

rate (%)

Maturity

date

Issue size (Rs.Cr)

Complexity

Levels

Rating assigned with

outlook

NA

Cash Credit

NA

NA

NA

50

NA

CRISIL A/Stable

NA

Long Term Loan

NA

NA

Sep-2028

51

NA

CRISIL A/Stable

NA

Term Loan

NA

NA

Mar-2028

200

NA

CRISIL A/Stable

Annexure - Rating History for last 3 Years
  Current 2024 (History) 2023  2022  2021  Start of 2021
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 301.0 CRISIL A/Stable 12-02-24 CRISIL A-/Positive 05-01-23 CRISIL A-/Positive 05-04-22 CRISIL A-/Stable 07-01-21 CRISIL BBB/Stable --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 50 State Bank of India CRISIL A/Stable
Long Term Loan 51 State Bank of India CRISIL A/Stable
Term Loan 200 State Bank of India CRISIL A/Stable
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Criteria for Notching up Stand Alone Ratings of Companies based on Parent Support

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